Location (geographical) segmentation describes which?

Location (geographical) segmentation describes which?

• A. It divides markets by income only
• B. It divides markets by where people live
• C. It divides markets by age only
• D. It divides markets by brand loyalty

Answer: (B)

Geographical segmentation divides markets by where people live, such as country, region, city, urban vs rural areas, or even climate. Location influences needs, tastes, and how products are distributed or promoted, so grouping customers by place allows tailored marketing for each area. This is exactly what location-based segmentation describes. The other bases describe different approaches—dividing by income is socioeconomic/demographic, by age is demographic, and by brand loyalty is behavioral—so they’re not about geography.

Geographical segmentation divides markets by where people live, such as country, region, city, urban vs rural areas, or even climate. Location influences needs, tastes, and how products are distributed or promoted, so grouping customers by place allows tailored marketing for each area. This is exactly what location-based segmentation describes. The other bases describe different approaches—dividing by income is socioeconomic/demographic, by age is demographic, and by brand loyalty is behavioral—so they’re not about geography.