Product Life Cycle: Which stage comes after Introduction?

Product Life Cycle: Which stage comes after Introduction?

• A. Development
• B. Introduction
• C. Growth
• D. Maturity

Answer: (C)

After a product is launched, it moves into the Growth stage. This is when sales start rising rapidly as more customers become aware of the product and adopt it. Costs per unit fall due to economies of scale, so profits typically improve even as marketing and distribution efforts continue to expand. Competition often enters, and the product gains a stronger market share. Development happens before a launch, focusing on creating the product. Introduction is the launch phase itself, which precedes Growth. Maturity comes after Growth, when sales growth slows as the market becomes saturated.

After a product is launched, it moves into the Growth stage. This is when sales start rising rapidly as more customers become aware of the product and adopt it. Costs per unit fall due to economies of scale, so profits typically improve even as marketing and distribution efforts continue to expand. Competition often enters, and the product gains a stronger market share.

Development happens before a launch, focusing on creating the product. Introduction is the launch phase itself, which precedes Growth. Maturity comes after Growth, when sales growth slows as the market becomes saturated.